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Contrary to popular belief, there's no oil in glitzy,
status-conscious DALLAS . Since its foundation
as a prairie trading post, by Tennessee lawyer John Neely Bryan
and his Arkansan friend Joe Dallas in 1841, successive generations
of entrepreneurs have amassed wealth here through
trade and finance, using first cattle and later oil reserves as
collateral. One early group of European settlers of the 1850s
a group of French intellectuals and artists known as the La Reunion
co-operative had to pack up and move on after a series of summer
droughts and a harsh winter; the few who stayed would include
a future mayor of Dallas. The city still prides itself on their
legacy of arts and high culture.
The power of money in Dallas was
demonstrated in the late 1950s, when its financiers threw their
weight behind integration. Potentially racist restaurant owners
and bus drivers were pressured not to resist the new policies,
and Dallas was spared major upheavals. The city's image was, however,
catastrophically tarnished by the assassination of
President Kennedy in 1963, and it took the building of the giant
Dallas/Fort Worth International Airport in the 1960s, and the
twin successes of the Dallas TV show and the Cowboys football
team in the 1970s to restore confidence. After a slump in the
late 1980s, the Cowboys are back in the big time, though their
off-field antics have provided the nation's papers with some anti-Dallas
copy once again.
Competitive with Houston, and smug about its cowtown
neighbor Fort Worth, Dallas boasts of its ''sophistication'' and
its ''old'' wealth. For all that, the stuffiness is tempered by
a typically Texan delight in self-parody, and there's still fun
to be had if you know where to look especially in the alternative
Deep Ellum district, with its superb restaurants
and nightlife.
